WHO IS THE CREATIVE OUTSIDER?
Kristy Chan is a Boston-based product designer passionate about crafting digital experiences that are rooted in purpose, simplicity, and impact.
With a strong foundation in digital product design and marketing, she consistently strives to create designs that inspire positive change and foster authentic connections.
She has collaborated with a diverse range of brands, from global enterprises such as Moody’s to lifestyle icons such as KonMari, transforming complex challenges and bold visions into thoughtful, user-centered solutions that deeply resonate with audiences.
Kristy’s design philosophy is grounded in a deep understanding of user needs. She believes that designing with empathy and purpose results in products that cultivate trust, deliver meaningful value, and drive business success.
THE STORY BEHIND "CREATIVE OUTSIDER"
Growing up in Hong Kong and later adapting to a new culture in the U.S., Kristy often found herself in unfamiliar territory, learning to navigate changes, embrace different perspectives, and see the world through a lens of curiosity. This outsider perspective wasn’t just a challenge; it became her greatest strength. It taught her to ask questions, challenge assumptions, and approach problems without bias.
As her career evolved, she discovered the power of this mindset in design. She was fortunate to collaborate with businesses, applying her abilities to simplify complexity, uncover insights, and push creative boundaries to solve real challenges. She thrives on being the outsider, diving into the process, connecting the dots, and shaping ideas into meaningful, impactful experiences.
By stepping outside the familiar, she helps businesses see opportunities they might have missed. She crafts solutions that are not only thoughtful and innovative but also inclusive, empathetic, and built to last.
